Collateral Mail and Catalog Fulfillment
Optimizing Collateral Mail and Catalog Fulfillment for Business Growth
The vital bridge between businesses and customers is direct marketing. At its most elemental, direct marketing is about sending the right message to the right person at the right time. Thus, when it comes to collateral mail and catalog fulfillment, both targeting and operation are key.
The Primary Advantages of a Direct Marketing Approach
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Precision Targeting:
The first advantage of direct marketing is that it allows for pinpoint audience selection. Using variables for site selection (geographic, demographic, or psychographic information), businesses can direct their mail and catalogs to the most likely buyers. -
Direct Appeal:
The second advantage is the availability of multiple presentation formats. Once an audience has been selected, a business can use not just letters, but also postcards, brochures, or even simple flat envelopes, all of which can be sent first class or standard mail. -
Engagement and Girls:
And now, with the advent of digital technology, businesses can get even more creative, using variable data printing to personalize not only the message but also the offer that’s being extended. If the print and package quality is high, the engagement level is likely to be high as well. -
Operational Streamlining:
Finally, target better and send what’s needed when it’s needed. By investing in advanced fulfillment solutions, these businesses are now capable of achieving a direct marketing tool with business growth tied around its circumference.
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